The Wizard Behind Metal Print Photography

When we take a digital photograph, we are capturing the essence of a moment in time. To share that image so that it can be looked at long after that moment has passed, the image must be transferred from a camera to print form. The challenge is to make that transfer without losing the essence of what compelled us to take that shot.

This is what Roger Laudy, owner of Image Wizards, sought to achieve for print photography. He succeeded by developing a unique proprietary process for printing images on aluminum instead of paper. He called it Metal Prints.
Metal prints are made using a dye sublimation process. Special inks are heated from liquid to gas form (sublimated) and are then suspended at different depths in the coating on the aluminum.

“We are suspending the dye in a coating, so you are getting a little bit of light behind it,” said Laudy in a 2014 interview for The Dispatch. “Some people say it looks backlit.”
In fact, a photographer told Laudy that the effect was the closest to getting the look you get from a transparency on a lightbox.

The results are undeniably spectacular. Laudy chose aluminum for its reflective surface because, in his view, everything we look at is a reflection back. He wanted prints to pop with a depth of luminosity, tone and color often unachievable with paper.

“This is probably the closest you will get to what you see on your computer screen or viewfinder. It’s like the first time you see HDTV after watching a regular TV,” Laudy said.

The environmentally safe process is state-of-the-art in the print photography world, attracting all levels of photographers, from well-established visual artists to amateurs.

For Laudy, metal printing is his passion. “It’s what I do.”